Personal Brand Marketing – Brand Buzz 101

I understand the importance of visibility. As a small business owner, being "known" can be the difference between a steady flow of revenue or closing your doors. Yet, being visible is not enough. Being remembered is most important and means you occupy some prime real estate in the mind of someone. Garnering "share of mind" means that you somewhere along the way that they sampled your character and competency and you became memorable.

Marketing, by definition, is creating an exchange environment. For an individual, that could mean breaking a referral, speaking positively on your behalf, a promotion or an introduction. Branding, by definition, is an emotion or image tied to a product. YOU are the product. Even in businesses, people are the brand and define the company, more than any mission mission statement hanging in the lobby. So, how does an individual create "buzz" for their brand for visibility and more importantly to be remembered so that they can develop credibility?

1. Know what makes you unique.

Whether you're job hunting or wanting a position on board of director's, you need to confidently know what value you bring to the table.

2. Get really good at communicating what makes you valuable.

Ninety-three percent of communication is tone and body language. Spend time on the words so that what you say and how you communicate are congruent with your value. Yet, know that communication includes your image, the way you present yourself, your workspace, your phone skills and even your lunch meeting etiquette. They must all be congruent with what makes you valuable. Any discrepancies will jeopardize your credibility and could produce negative word of mouth which is a problem that I will address in future articles.

3. Manage that communication.

If you're creating "buzz" around your brand, it will require you to proactively manage the communication. For example, if you're new to a company or a position you will need to build a credibility wall. Yes, a physical wall if possible. It showcases every plaque, certificate, service honor, licensing, certification and degree you've received. This wall is your visual third party testimonial on the character and competency of your brand. Since that wall can not travel with you, make sure that anytime you're honored for volunteer service or recognized for a contribution that a copy of the "thank you" letter, note or card be placed into you personnel file.

Even if you're on your own, these "proof of credibility" tools will take you far. As the vice president of a business concern in college, I invited speakers to speak to our fraternity for professional development. I asked each of them to write a letter for me about their experience working with me so that I could include that in my personal portfolio. Many of these speakers went on to become regional directors, chief operation officers, chief financial officers, company presidents and further that my portfolio has become quite valuable. Actively "buzz" your brand! Doing that will develop credibility; credibility will lead to influence; and influence with lead to leadership.

Vacations Are Fun, The Traveling With Kids Is Not!

Vacations are a time to remember. Years after a holiday we remember the merirement that we had enjoyed during a particular vacation. Although the holiday is memorable, traveling to the selected destination is probably the most tiresome part of the package. The process becomes even more tedious if you are traveling with kids.

Their low attention span and impatience is the primary reason why they get over excited wherever the destination is grandma's place or Hawaii. Not an hour passages by when parents hear the endless chime of 'when do we get there?'

Making these long car rides or a trip in the airplane is not as difficult as it may seem to a harassed parent. A wee bit of planning in advance to keep your young tykes in control will see you a long way. A variety of games will keep them engaged and divert their minds away from the long wearisome travel.

If you have not come across some games which are apt for travel time then here are a few. For bumpy car rides where children can not indulge in board games try 'spot the letter of the alphabet'. The game involves reading road signs or billboards and spotting the letters of the alphabet in the sequence. So if you come across 'Abacus building systems', the letters A, B, C, D and E are found.

In the next billboard they should look for F. This game is suitable to be played alone or with a sibling. Create a competition between two children by allotting one side of the road to each and see who reaches the end of the alphabet first.

Another extremely simple and interesting game which can be played while traveling on the freeway is 'license plates'. The objective of the game is to identify vehicles from different states using their license plates. Keep them busy by telling them to keep going till they see plates from all 50 states.

The tussle of managing a child on the airplane can be more embarrassing than a car drive. With a hollering baby you are sure to get dirty glances from the scores of passengers traveling on board. Coping with toddlers on a plane is easier since the journey is much smoother than a car ride and drop down trays can be used to play board games

If traveling with an infant, then make sure that your little one is comfortable to ensure a peaceful flight. Try and time your babies sleep to coincide with the flight timings. Feed your baby during take off and landing to reduce discomfort in the ears.

Planning activities specifically suited for travel will help you recall the vacation with fondness and visions of the harrowing time you had not cross your eyes every time you look back.

Driver Education Games

Driver education games are fun and informative and a good practice ground for students. While playing games, students are able to test their driving skill and knowledge and also find out where their weak points are. The games are useful because the students learn proper driving methods and techniques without actually putting themselves in arms way.

There are two types of games that can be played – one is the simple quiz game that test driving knowledge. Students can choose from a series of quizzes on various topics. This is a challenging way to test what students have learned in the driver education program, and it also prepare them for their driver tests.

Each question comes with multiple choices, and students will be given their score along with the correct answers at the end of the game. There are plenty of website where students can register for these quizzes and get results instantly.

Video games and simulation is another driver's education activity. These games put students behind the wheel. By using certain controls, they can drive the car and progress to different levels. Scoring a certain amount of points allows the student to move on to the next level until the highest level is reached. At the same time, students can easily lose the game if they make mistakes. The graphics are very realistic and the games can be quite challenging. Video games are so much fun that parents play with their kids and see how well their children have grasped the concepts of driving. These games include stopping at signals, changing lanes, making turns, recognizing road signs, parallel parking, merging with traffic, parking and backing out of a parking space and so on.

In virtual driving simulation games students can practice driving in a virtual environment. Sitting behind the wheel, players must make their way through busy streets, highways and intersections and make real decisions. This is an excellent way for students to practice and prepare for their driver's test.

Lubrication of Domestic Clocks

Domestic clocks are one of the most ignored watches in the entire household. We make sure that our wrist watches are well maintained with good servicing, battery changes and of course lots of lubricating. But domestic watches are practically ignored till the battery runs down. Even then, we just replace the battery without getting any servicing or lubricating done on it. That means that the watch continues to run without any care or oiling till they finally expire and die! But just like wristwatches, domestic watches need to be maintained well too with regular cleaning and lubrication and care. Clocks are larger than wristwatches so a little too much lubrication is OK here.

But still there are rules to be followed in lubrication and care of clocks like-

* Try to use just a single drop of oil in the watch works to make the watch remain on time. These are bigger watches so they don’t really require you to be precise but it’s a good idea if you are. Carriage clocks require a smaller amount while long clocks and grandfather clocks require much more.

* Try not to scrape the oil pots while oiling watches as it scrapes up unnecessary settled grit into the workings of the clock. This is especially true of incalite pots. Use only fresh oil and discard any which has more than five years on the packing date on the seal; protect the oil you are using by storing it at room temperature and away from direct light. An ideal temperature would be about 15 to 20 C or as stated by the manufacturer of the clock. There are several points on a domestic clock where you can oil them and the oil will them spread to all over the clock workings. Good places to apply lubrication are at oils sinks or pivot holes, escapement pallet faces, weight pulley bearings and points of contact between different parts of the mechanism.

* Make sure you do clean the mainspring and refit the watch springs after you have oiled the domestic wall clocks. You can also apply heavy grade mineral oil around the edges of the barrel cap. Capillary action will make sure that the oil spreads all over the mechanism.

* Do not lubricate or oil pinion leaves and gear teeth, as they will slip while revolving. Another place to be careful of is the ratchet and the great wheel arbor in the main clock facings.

* The frequency of oiling depends on how frequently you use the clock and the location it is based in. Synthetic oils are very stable and do not deteriorate but non-synthetic oils do. The residue leaves a gummy deposit in the watch that can destroy a good watch.

* Contamination with dust will however really cause a tremendous amount of wear on the clock and that can damage the mechanism. Reapplication of oils is fine after the old one has been wiped off.

But do make sure that you do service the watch at least every two years to maintain optimum working conditions.